The formula itself is developed to feed your lashes essential vitamins and hydration (in two clean coats) to offer up to 20x lash elongation, immediately. It’s made to lengthen, volumize, separate and define the shorter, finer lashes that women often experience after 50. It comes after Sainsbury’s last week added the wildly popular Prime on a ‘when it’s gone, it’s gone’ basis, limiting sales to three bottles per customer.

From top to bottom, PrimeLash is designed to flatter your eyes, skin and complexion in your 50s and beyond. We invite you to try it and see for yourself. The double and triple coats are hard to wash off. Especially if the mascara in question is water-proof. There’s a lot of potential there because they have uncovered a new market in terms of teenagers and adults who are not really into those typical, well-established sports nutrition brands.” It’s NOT waterproof because waterproof mascaras contain harsh ingredients that can lead to dry, brittle lashes in your 50s and beyond. It’s made with safe, healthy ingredients that help your lashes retain their moisture, encourage lash growth, hydrate your lashes and prevent lash breakage—among other benefits.It’s designed to go on smoothly and easily. It comes with a medium-sized silicone brush that’s slightly tapered so you can easily reach all your lashes. Applying eyeshadow primer might seem tedious or like an extra unnecessary step in your makeup application routine, but if you want your makeup to stay put throughout the day, it's a step worth taking. "If you put on eyeshadow or liner and notice it fades, creases, or looks messy in a few hours, then a primer could help," says Michelle Clark, senior national makeup artist for MAC Cosmetics. The good news? A wide range of eyeshadow primers are available on the market that get the job done. Finding a good one is all about your makeup style and preferences, of course, which brings us to the next our next point... What to look for in an eyeshadow primer It’s easy to apply and easy to remove, so you can add it to any “less is more” makeup routine—and still complete your makeup in 10 minutes or less. By expanding into sports nutrition, Prime would be targeting “over-16s, who buy these types of product to bulk up”, he added. “Will they want to buy a kiddies’ fad?” PrimeLash Mascara is the world’s only healing mascara for mature eyelashes. Let us tell you what that means.

It’s a buildable formula that allows you to easily add multiple coats for a more subtle or dramatic look, as you like. While Prime – co-founded by YouTuber and pro wrestler Logan Paul – declined to comment, a move into protein products would be “a natural progression for the brand”, said One Stop franchise partner Aman Uppal. As a water-based formula, PrimeLash has a neutral pH. This makes this mascara a healthier option to use when you have delicate skin around your eyes—as many women do after 50.The herb oils contain bioactive nutrients which heal and repair damage, as you go about your day with stunning lashes.