The couple said they didn't feel they were being taken advantage of - but would have never given up such a high stake in their company. This cool and innovative toddler changing mat with straps gives calm, wriggle-free nappy changing anywhere*. This adorable bear character changing mat is specially designed to stop babies from rolling during diaper changes. When you kneel on the kneepads it gently anchors both mat and baby in place. This kneepad design prevents the baby from rolling or crawling away and at the same time frees both your hands to change your baby faster.

The Wriggler, designed to ensure 'no more flipping over or crawling away' during nappy-changing time.It’s a lightweight choice and isn’t too bulky; ideal when your changing bag is already full of other baby bits. Once folded, it secures tightly so that it doesn’t take up too much room and is easy to take with you out and about. For us, there are PLENTY of baby items that you buy with a first baby but never get used. Top and tail bowl anyone? Washing Instructions:Clean with warm soapy water and a soft sponge, Do not bleach or use abrasive cleaners or pads He said: “In our wildest dreams we never imagined that an idea dreamt up at our kitchen table could have resulted in us appearing on BBC TV on Dragons’ Den. Read More Related Articles

The larger size makes it super versatile, ideal for ‘nappy off’ time and even as a waterproof sheet under a normal bed sheet. It's larger than an average mat but can also can still be easily folded up as a travel mat too.

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Swimming is one of my favourite things to do with my baby. But when they fill their nappy while in the pool, it is inconvenient to go to the pool toilets to change them. This Splash About changing mat is therefore a perfect choice to change your baby by the pool. You can just lay out the mat and safely change your baby without them touching the floor by the poolside or in the changing rooms. They say: "Given you change a baby’s nappy at least six times a day until potty training, which amounts to an incredible 6,500 times, it’s a possible godsend for 40% of parents who report feelings of stress and frustration as they grapple with their little wriggler at changing time." You'd have a little bit of skin in the game and what you can then do is focus on being the face of the brand." James said that the average parent changes their baby's nappy six times a day until potty training - which adds up to 6,500 times in total. There are wedge changing mats with slightly raised sides and changing tables with straps already on the market but while they are a deterrent to rolling, they cannot effectively contain an active baby or toddler. The Wriggler is the only anti-roll changing mat specifically designed for wriggly nappy changes,” McCauley says.

When it comes to choosing a changing mat Cheeky Wipes know more than a few of the main factors to take into consideration. Quality, durability, practicality, and style are all high priority. There was the bones of a potential offer there but it just wasn't structured in a way that made sense and the other Dragons weren't impressed with his proposal either.

Bumptobambino commented: "Fantastic pitch and amazing product. Wish@wrigglerbypluxty existed when my two were little!" Read More Related Articles When it comes to choosing the best portable changing mat for you, here are a few things that you need to look out for that are most important for the ultimate travel mat.