Tetley's Smooth Ale Beer, 12 x 440ml

Product Information

a b c Arnot, Chris (22 November 2012). Britain's Lost Breweries. Aurum Press. p.137. ISBN 978-1-78131-002-1 . Retrieved 8 August 2013. Baker, Andrew (20 August 1995). "100 years of rugby league: From the great divide to the Super era". Independent, The. London: independent.co.uk . Retrieved 25 September 2009. In the late 1980s / early 1990s as part of the UK 'heritage boom' Tetley's developed Brewery Wharf as an 'interactive visitor centre' along the lines of the contemporary developments at Granada Studios Manchester. Visitors were greeted and guided by historic characters illustrating the story of the brewery. This development took place alongside the first redevelopments of the river and canal zones of Leeds.

Enjoy Tetley's Smooth Ale with classic pub grub; bangers and mash or a hearty pie.. Same great Tetley's taste. The smooth satisfying taste of Tetley's. Tetley's. The alcohol content of Tetley’s Smooth Ale is very low, just 3.6% abv. This is the same alcohol percentage as their mild and just 0.1% lower than their original bitter. If you want a stronger version of Tetley’s you have to go for their Imperial (which is 4.1%). Is Tetley’s Gluten-Free? Mutch, Alistair (6 December 2005). Strategic and Organizational Change: From Production to Retailing in UK Brewing 1950–1990. Taylor & Francis. p.97. ISBN 978-0-203-00824-9. Tetley's advertising suffered during the 1980s when its television advertisements focussed too heavily on a folksy, old fashioned idea of Yorkshire life. [32] From 1999 – 2006 Tetley used "Smoothly Does It" as its slogan. [33] In 2006 the slogan became 'Don't Do Things By Halves'. [34] Following a break for a number of years from television advertising, Tetley returned to the screens in October 2010 as a sponsor of evening programming on ITV4. [35] Tetley's was established in 1822, by an ambitious young man called Joshua Tetley, with his experience in the family malting business and the belief in its motto ‘Quality Pays'. After nearly two centuries of perfecting the brewing process, the name Tetley's is synonymous with smooth, tasty beer created from a perfect combination of traditional and modern brewing techniques.Tetley's Cask (3.7% ABV) is the original cask conditioned version of the product. [26] Carlsberg recommend always using a sparkler when serving the product. [27] It is brewed under contract for Tetley by Marston's Park Brewery in Wolverhampton, using the Yorkshire square method, and a dual-strain yeast. [28] Another cask beer, Tetley's Gold, was introduced in 2012. [29] Tetley's also sponsored the Rugby league Super League from 2000 until 2004. Tetley's remain a major sponsor at Leeds Rhinos and are the official beer of most Super League clubs. Tetley's also sponsor the stadium of Dewsbury Rams which under a sponsorship deal is known as the Tetley's Stadium.

Tetley sponsored rugby league's longest running competition, the Challenge Cup for the 2013–2014 seasons. [40] Other forms of advertising [ edit ] Tetley's Bitter advertised on a Bradford Trolleybus in 1970. The Tetley stand at Northampton RFC Tetley's sponsor the South stand at the Headingley Rugby Stadium in Leeds. A takeover of the nearby Melbourne Brewery in 1960 secured Tetley's position as the largest brewer in Leeds. [1] That same year they merged with Walkers of Warrington to form Tetley Walker. Tetley Walker had an estate of over 1,000 tied houses in Yorkshire alone and a further 2,000 outside the county. [2] In 1961 Tetley merged with Ind Coope of Burton upon Trent and Ansells of Birmingham to form Allied Breweries, then the world's largest brewing conglomerate. [1] At its height in the 1960s, the Leeds Brewery employed a thousand people. [3] In 1978 Allied merged with J. Lyons to form Allied Lyons. The brewery became the world's largest producer of cask ale during the 1980s. In 1998 Tetley was taken over by Carlsberg Group. The Leeds branch of the West Yorkshire Archive Service hold an extensive collection of Tetley's Brewery records under 'Joshua Tetley & Son Ltd.' The collection relates mainly to the history of Tetley's Beer at the Leeds Brewery, but also includes records of companies that were incorporated into Tetley's such as Whitaker and Company Ltd, Leeds and Wakefield Breweries Ltd and Allied Breweries Ltd. The collection contains records relating to the Brewery staff, production and sales, brewing journals, books and experimental brew reports, photographs of the brewing process and public houses, and Tetley's promotional material. [47]

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Pattinson, Ron (16 August 2012). "Tetley Pale Ales 1868". 16 August 2012 . Retrieved 16 August 2012.

In 2012, Tetley's was the eleventh highest selling beer brand in the United Kingdom. [4] It is the second highest selling ale brand in the world after John Smith's, with volumes of 700,000 hectolitres. [4] Its main products are Tetley's Cask and Tetley's Smoothflow. Challenge Cup: Tetley's announced as new sponsor". Manchester: bbc.co.uk. 22 January 2013 . Retrieved 22 January 2013.The Leeds Brewery was closed in 2011, and demolished in 2012, with production contracted out by Carlsberg to breweries in Wolverhampton, Tadcaster and Hartlepool. Tetley still sponsors Leeds Rhinos Rugby League club. What makes Tetley's different to others? Its the unique double strain of yeast that gives Tetley's beer it's unique taste and aroma. The very same yeast used by Tetley's since 1822. Aroma: a pretty typical sweet English malt profile - toffee and butterscotch. Definitely stronger on the nose than I would have expected for 3.6% ABV. Beers [ edit ] Tetley's Original (left), Smoothflow (right) designs used during the 1990s and 2000s A Tetley's Cask beer pump in Wetherby, West Yorkshire.