The Beast’s dedication to protecting its habitat follows last year’s partnership with Surfers Against Sewage, in which The Kraken helped to protect its fellow sea creatures by aiming to remove one-million tons of plastic from its ocean playground this year. Our new Gift Registry allows Drizly to be the top destination for gifting by providing a sure fire way to ensure the giftee receives something they truly want. This new feature, along with our ‘What’s It Gonna Be?’ campaign reflects Drizly’s evolution to be the go-to shopping destination for all beverage alcohol occasions and to allow our consumers to better savor life’s moments.” To mark the launch, Drizly is teaming up with award-winning actor, comedian, and television host Joel McHale. As a self-professed great gift-giver and lover of a good drink, McHale is partnering with Drizly to help consumers give – and get – the perfect gift with the new registry. The company’s “What’s It Gonna Be?” nods to Drizly’s growing emphasis on helping consumers find and buy the right drinks for any moment, whether it’s selecting a gift for that someone special, discovering new drinks for an upcoming soiree, or shopping everyday favourites for a casual night at home.

There’s nothing worse than giving, or getting, a crappy gift. So when Drizly launched its new Gift Registry, I couldn’t wait to create my own registry of my favorite booze so I never have to pretend to like a terrible gift again,” said McHale. “And like Drizly, I love giving the perfect gift. But you know what’s the worst? Sending an awkward text asking what someone wants.Entries open for the first challenge, Liquid Harmony, from November 20th to January 15th and will be judged by an esteemed panel of industry representatives, including brand ambassadors and long-standing friends of Havana Club. Inspired by the Maestro Sessions, teams need to: Expression: With nearly a decade of experience, legendary photographer Lateef Okunnu will unveil the secrets behind the extraordinary art of drink photography. Specialising in photographing food, drink and people, Lateef’s extensive portfolio in these domains set the stage for a masterful exploration of the art of visually showcasing beverages. The sessions will feature the following educational films with insights from leading industry voices: Not many have caught a glimpse of The Kraken, let alone lived to tell the tale, but now the dark rum brand has bought The Beast’s finest treasure to the surface – launching the brand new ‘Unknown Deep’ bottle.

The colour of this rum evokes octopus ink in a glass container. It is coffee-dark brown. When I poured all the 4 rums, I started comparing the colours. Except for the white bottle, all the samples were the same. The rum from the white ceramic bottle was a bit lighter in colour. The smellDuring November and December, the Cierto Tequila Oasis will be home to a bespoke series of activations , including: Ian Amos, Operations Coordinator at PADI AWARE, said: “Kraken Rum has a rich history of supporting marine life, from the smallest sea critters to the biggest sea-dwellers, so we’re proud to be working together once again to save and protect the ocean. Every single bottle sold will help us continue our vital work of removing ocean debris, as well as training new volunteers to help us make an even bigger splash in 2022.” • The Kraken Rum unveils its second bottle from the ‘Unknown Deep’ limited-edition series, which was discovered by a crew of brave divers following a close encounter with The Beast itself.

The new series is themed around the story of a brave crew that discovered The Kraken’s treasure during an ambitious deep-sea dive expedition to find the elusive Beast… And lived to tell the tale! Today we see consumers turning to the Drizly marketplace for broadening types of occasions, with gifting being a frequent use case,” said Gina Hardy, Drizly’s Chief Customer Officer. With its copper branding, Kraken rum boasts an alluring craquelure that evokes the years the bottle has spent decaying on the ocean floorLiquid: Maestro del Ron Cubano Asbel Morales and Global Brand Ambassador Alfredo Guerra will lead an exploration of Havana Club’s rich cultural heritage, delving into the intricate world of rum production, vibrant island life and the everlasting connection this has with the liquid. Themed around the story of a brave crew’s deep-sea dive expedition to find the elusive Kraken and its formidable haul of treasure, ‘Unknown Deep’ is the first of a number of valuable bottles discovered by the diving team in which it was rumoured submerged to depths greater than 10,000 metres… a journey in which the darkness, danger and dastardly nature of their foe would be enough to terrify even the hardiest adventurer Cigar Sommelier Experience (12/14): Cierto Tequila will enlist a Cigar sommelier for a guided cigar and tequila pairing experience, in which they will educate attendees on the art of selecting the perfect cigar for each Cierto Tequila Private Collection expression. Attendees will sample each expression of Cierto Tequila and leave with a favorite cigar and other curated items.

Tequila Masterclass with Sergio Mendoza (11/30): Cierto Tequila’s Master Distiller and fifth generation agavero (agave farmer) Sergio Mendoza will host an educational Tequila Masterclass in the Cierto Tequila Oasis. The masterclass will be available to an intimate group on a first-come, first-served basis, featuring a guided tasting of the four expressions of the Cierto Tequila Private Collection with light bites provided by Renata’s Hearth. Spiced rum is a delightful and aromatic variation of traditional rum. Infused with a tantalising blend of spices and other flavourings. While the exact recipe can vary from one brand to another, they commonly include cinnamon, cloves, ginger, nutmeg, and vanilla. These spices add complexity and warmth to the rum, creating a unique and flavourful profile. Running for over 25 years, Dive Against Debris has been educating and activating recreational and professional scuba divers into citizen scientists, supporting over 170,000 conservation actions in over 182 countries and removing more than one million pieces of debris from The Kraken’s watery playground.

Featured Ingredients

It pairs exceptionally well with cola, ginger beer, or fruit juices, creating refreshing and satisfying beverages. People often use it in baking and cooking to add depth and warmth to dishes such as rum-infused cakes, sauces, and marinades. The Kraken Rum is made using a unique blend of molasses and spices, including cinnamon, ginger, and clove. These ingredients are carefully selected and blended to create a rich and flavorful rum that is unlike any other. The rum is aged for up to two years in oak barrels, which gives it its dark colour and robust flavour profile. Successful Liquid Harmony applicants will advance to national and regional finals with eight teams of finalists invited to the global final (15 th-18 th April 2024) in Havana, Cuba, where they will be fully immersed in the vibrant heart of the city to embrace island life and explore the local bartending scene. The charity is not only a global movement for ocean protection powered by a community of adventurers, but also empowers scuba divers to remove marine debris from the seafloor and report data on the types, quantities and locations of materials collected. PADI AWARE is not only a global movement for ocean protection powered by a community of explorers, but also empowers scuba divers to remove marine debris from the seafloor and report data on the types, quantities and locations of materials collected.